ASDA Mobile and BT Partner on 4G Mobile Services Delivery

BT today announced an extension to its Mobile Virtual Network Operator (MVNO) agreement, using its EE network, with the UK supermarket chain ASDA, according to a report on its website

The new deal will include access to 4G services for the first time and will allow ASDA Mobile customers to enjoy faster speeds on their mobile devices from the spring.

The agreement is an extension of the previous five-year contract signed by EE, now part of BT Group plc, in August 2014, and takes the exclusive contract to the end of 2020.

BT will deliver mobile voice and data services to hundreds of thousands of ASDA Mobile’s customers on a wholesale basis via its EE 4G mobile network. ASDA Mobile offers a range of great value Pay-as-you-Go and 30-day bundle pricing options.

30 Days Bundle
30 Days Bundle
Pay As You Go rates
Pay As You Go rates

As well as delivering the underlying mobile infrastructure and services to supply its customers, BT will continue to provide ASDA Mobile will a fully managed customer service solution which includes first and second line call centre services, registrations, top ups, billing services and a full mobile network services portfolio in the UK and when roaming.

As part of the new agreement, BT will for the first time provide ASDA Mobile with an automatic debit facility, which will allow PAYG customers to set up an alert to notify them when their credit is running low and automatically top up their credit by their chosen amount.

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